DirectAIM - Marketing Yourself
5 Ways to Showcase Your Talent
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By Patricia Gardner
Even when you are a talented, ambitious professional, it can still be hard to market yourself. Fortunately, you have the tools you need; all you have to do it learn to re-appropriate them. You can be one of the best in your profession, but if you don’t use your skills to your advantage you are making a huge career mistake.
Think of it as using skills internally. Consider the basic sales tools—an initial benefit statement, probing effectively, asking good questions, handling objections, closing techniques, and effective listening—and contemplate how you can use these techniques to your advantage around the office. It sounds easy, but studies show that most people simply do not do it. |
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